Brand Story

BerryAlloc ® offers a wide range of interior solutions for residential and commercial projects, from laminate, vinyl and parquet flooring to wall paneling. BerryAlloc ® products are guaranteed for a lifetime, are highly durable and meet today’s aesthetic and technical requirements in terms of quality, variety of finishes, durability and ease of installation.

Guided by trends and the latest technological solutions, we strive to inspire and delight our customers. Check out our natural stone or wood look vinyl or laminate flooring for your living room, bedroom, hallway, bathroom, kitchen or home office. If you prefer authenticity, choose parquet flooring. With BerryAlloc ® you are sure to find flooring for every room.

We also strive to reduce our impact on the environment and grow sustainably as a profitable company. Healthy customer relationships play an important role in our commitment to the longevity of our products and services. That is why we constantly invest in improving product quality. Our production team in Belgium is made up of skilled and enthusiastic people who make our flooring stand out from the competition.

About Beaulieu International Group

Our company is both a family business and a global holding. We design and create materials and carpets with innovation, entrepreneurship and sustainable solutions to improve the efficiency and quality of life of end users.

The head office of the BIG Group is located in Belgium. Our branches located in 19 countries on different continents – in Eurasia, America and Oceania – employ more than 4900 employees, serving customers from 150 countries. In 2022, the group’s sales amounted to 2.4 billion euros. We are building the future guided by the principles of sustainable development. We are committed to continuous improvement and look forward to sharing this passion with our employees, customers, suppliers, shareholders and society at large.