Since 1963, Alpinestars has been at the forefront of motorsport innovation. Founded by Sante Mazzarolo in Northern Italy, the brand began with revolutionary motocross boots and quickly expanded across road racing, auto racing, mountain biking, and lifestyle apparel.

From world championship titles in MotoGP and Formula 1 to groundbreaking safety technologies like the Tech-Air® airbag system, Alpinestars continues to set global standards in rider and driver protection.

With global headquarters in Italy, Los Angeles, Tokyo, and Bangkok, we design high-performance gear for professionals and everyday riders alike—uniting passion, innovation, and safety across every terrain.

One Goal. One Vision.
Driven by champions. Built for everyone.

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